A From MTT

SAP announces secure, scalable business-to-business solutions for marketers

1 month ago   |   Marketing Land

Software and technology provider SAP announced the launch of a new B2B software-as-a-service solution that will allow users to securely grant third parties access to...
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IAB Europe releases new GDPR consent framework for comment

1 month ago   |   Marketing Land

The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet GDPR requirements.
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IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs

1 month ago   |   Marketing Land

IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24.
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Salesforce Summer '19 release preps for Lightning migration: What you need to know

2 monthes ago   |   Marketing Land

New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition.
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Twitter's 18% YoY ad revenue gains show marketers investing more on the platform

2 monthes ago   |   Marketing Land   |   2 articles

Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%.
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Personalizing UX: Why Zillow Group moved beyond AB testing

2 monthes ago   |   Marketing Land

Zillow Group is embracing bandits testing to scale and improve its personalization outcomes.
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Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high

2 monthes ago   |   Marketing Land

January Digital CEO optimistic the company will grow exponentially if it continues to develop the right tech stack.
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MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts

2 monthes ago   |   Marketing Land

ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer journey.
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AdStage launches Google Sheets add-on for cross-channel campaign data

2 monthes ago   |   Marketing Land

Advertisers can import data from multiple search and social adverting channels with one query.
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Collection of tech companies support changes to CA privacy act that bring it closer to GDPR

2 monthes ago   |   Marketing Land

Proposed changes include moving from an opt-out to an opt-in consent framework for personal data use.
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IOS 13 public beta released today plus iPadOS preview

IOS 13 public beta released today plus iPadOS preview

Apple has opened the doors to the iOS 13 public beta, along with iPadOS 13, and if you're feeling ambitious you can try out the upcoming iPhone and iPad software on your own... Read more ...

Harry Potter: Wizards Unite is now out in more than 140 countries

Harry Potter: Wizards Unite is now out in more than 140 countries

Last week, Harry Potter: Wizards Unite , Niantic's magical-themed follow-up to Pokémon Go , launched a day early , but the rollout was limited to users in the US and UK. Over... Read more ...

First Look: reMarkable writing test vs. Apple Pencil

First Look: reMarkable writing test vs. Apple Pencil

Macworld's Leif Johnson takes his writing utensils very seriously. If he's not writing on pen and paper he's usually scribbling away on an iPad Pro with the Apple Pencil-a tool... Read more ...

Just kidding? Ubuntu 32-bit moving forward, no word yet from Valve

Just kidding? Ubuntu 32-bit moving forward, no word yet from Valve

Due in part to the feedback given to the group over the weekend and because of their connections with Valve, Canonical did an about-face today. They've suggested that feedback... Read more ...

MacOS Catalina 10.15 Public Beta is now available

MacOS Catalina 10.15 Public Beta is now available

Want to run the next version of macOS? You can if you join Apple's Public Beta program. Apple has a macOS Catalina Public Beta available for anyone willing to try the new... Read more ...

Ride-hailing companies not meeting Toronto's goal to reduce emissions and...

Ride-hailing companies not meeting Toronto's goal to reduce emissions and traffic: report

Toronto's ride-hailing companies aren't meeting the city's planning goals to reduce emissions and mitigate traffic congestions, according to a recent study from Ryerson Urban... Read more ...

How to watch SpaceX's challenging Falcon Heavy night launch live

How to watch SpaceX's challenging Falcon Heavy night launch live

SpaceX will launch a Falcon Heavy rocket Monday evening in its most challenging launch yet. The launch is scheduled for Monday June 24 at 8:30 p.m. PT, but is dependent on... Read more ...

Amazon discounts 200GB SanDisk microSD card to all-time low of $34

Amazon discounts 200GB SanDisk microSD card to all-time low of $34

If you're in the market for a high-capacity microSD card, Amazon has got you covered. The e-commerce giant has discounted a 200GB model from SanDisk. At $33.99, a 32 percent... Read more ...

Netflix taps George Clooney for new post-apocalyptic feature film

Netflix taps George Clooney for new post-apocalyptic feature film

As Netflix's reputation grows, so does the number of major stars the company draws in for its original content. Following his work with Hulu on its original Catch-22 series... Read more ...

Cyberpunk 2077 will feature romance options beyond heterosexual relationships

Cyberpunk 2077 will feature romance options beyond heterosexual relationships

CD Projekt Red's upcoming Cyberpunk 2077 will feature a gender-fluid character creator, and the game's lead quest designer reveals that the romance options will be more diverse... Read more ...