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Kochava launches deterministic attribution for mobile web

2 days ago   |   Marketing Land

The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app installs.
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Lucidity's new report shows a successful field test for blockchain-based ad optimization

2 days ago   |   Marketing Land

The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and providers.
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Optimizely lets marketers create ideas and access experiment data through new Slack integration

3 days ago   |   Marketing Land

The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily workflows.
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Brightcove to buy video ad tech platform Ooyala for $15 million

3 days ago   |   Marketing Land

Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support for customers.
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LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator

4 days ago   |   Marketing Land

LinkedIn will now let sales reps share the lead and account lists they create with team members.
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Adjust unveils a new standard to combat fraudulent ad clicks

4 days ago   |   Marketing Land

Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.
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Skimlinks launches automated affiliate links for AMP

4 days ago   |   Marketing Land

The UK-based firm says this is the first such automated solution for affiliate links on AMP pages.
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Adobe Experience Manager adds features to help marketers manage assets, optimize video

4 days ago   |   Marketing Land   |   3 articles

The company also released new tools designed for IT and developers managing app development.
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Marketers can now employ Watson in any cloud or location

5 days ago   |   Marketing Land   |   2 articles

IBM announces the availability of the powerful AI service for on-premises, private clouds, hybrid clouds or other environments beyond its own platform.
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LiveRamp gives advertisers a way to target users across all of their CTV interactions

5 days ago   |   Marketing Land

The platform has extended its identity resolution capabilities to include OTT and digital TV users.
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Elimination Chamber: First-Ever WWE Women's Tag Team Champions Crowned At PPV

Elimination Chamber: First-Ever WWE Women's Tag Team Champions Crowned At PPV

Tonight, during the WWE event Elimination Chamber, the first-ever Women's Tag Team Champions were crowned after one intense battle. 12 teams entered the Chamber, and one-by-one... Read more ...

Elimination Chamber: Sasha Banks And Bayley Crowned WWE Women's Tag Team...

Elimination Chamber: Sasha Banks And Bayley Crowned WWE Women's Tag Team Champions At PPV

Tonight, during the WWE event Elimination Chamber, the first-ever Women's Tag Team Champions were crowned after one intense battle. 12 teams entered the Chamber, and one-by-one... Read more ...

This ‘Star Wars' Tweet Might Be Teasing an ‘Episode IX' Title Reveal

This ‘Star Wars' Tweet Might Be Teasing an ‘Episode IX' Title Reveal

Star Wars: Episode IX won't be in theaters until Dec. 20, however, a new Star Wars tweet might be hinting that the movie's title reveal is coming soon. On Saturday, the Star... Read more ...

The most trusted source of Apple rumors says 2019 iPhones will have these...

The most trusted source of Apple rumors says 2019 iPhones will have these features

Tech reporters never fully trust a rumor, but some rumors have more credibility than others - and few have a track record for pegging Apple releases like analyst Ming-Chi Kuo... Read more ...

Razer Game Store closing up shop after less than a year

Razer Game Store closing up shop after less than a year

The PC gaming market is undergoing some rather tumultuous changes. For years, it was just Steam and everyone else. Epic Games, however, is now challenging the status quo... Read more ...

Far Cry: New Dawn Review - Scavenged Materials

Far Cry: New Dawn Review - Scavenged Materials

Spoiler alert: At the end of Far Cry 5, the United States gets nuked. Seventeen years later, the region and residents of Hope County have endured and mostly recovered from the... Read more ...

LG knows when to hold 'em, won't be folding its smartphones this year

LG knows when to hold 'em, won't be folding its smartphones this year

Despite being responsible for the world's first rollable OLED television display, LG is playing the 'wait and see' game with regards to foldable smartphones, according to the... Read more ...

UK parliament calls for antitrust, data abuse probe of Facebook

UK parliament calls for antitrust, data abuse probe of Facebook

A final report by a British parliamentary committee which spent months last year investigating online political disinformation makes very uncomfortable reading for Facebook... Read more ...

Top 10 trending phones of week 7

Top 10 trending phones of week 7

Week 7 was the proverbial calm before the storm that will follow over the next 10 days. The Samsung's Galaxy M20 is still leading from the Xiaomi Redmi Note 7, but in third we... Read more ...

VR Game Apex Construct Gets Sales Boost From People Mistaking It For Apex...

VR Game Apex Construct Gets Sales Boost From People Mistaking It For Apex Legends

In a bizarre yet bountiful case of mistaken identity, developer Fast Travel games revealed that its VR title Apex Construct has received a big boost in sales...because people... Read more ...