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Primer raises $50M at a $425M valuation for a framework designed to help merchants build more powerful payment flows

1 month ago   |   By TechCrunch

Primer - a UK startup that has built a drag-and-drop framework to help merchants easily build payment stacks to sell online - has seen rapid take-up of its services in the 20 months since it launched. Now the company is announcing a Series B of $50 million at a $425 million valuation to double down on the opportunity to do more.
ICONIQ Growth - the growth-stage arm of the San Francisco wealth management and investment firm connected to Mark Zuckerberg, Sheryl Sandberg, Jack Dorsey and other high net-worth tech executives - led the round with existing investors Accel, Balderton Capital...
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