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Google slammed over ad-cookie replacement flip-flop

3 monthes ago   |   By BBC

The system Google planned to replace cookies is now itself being replaced with a slightly different idea.
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Google Cancels FLoC Cookie Replacement, Announces ‘Topics' API for Chrome Instead

Google Cancels FLoC Cookie Replacement, Announces ‘Topics' API for Chrome Instead

3 monthes ago   |   By ExtremeTech

Third-party cookies are a bad way to serve ads on the web, and there's hope this practice will end in the near future. We need to figures out what comes next, though. Google previously hoped to replace cookies with FLoC , but now it says FloC isn't happening. Instead, it plans to launch a new “Topics” API in Chrome. No sooner had Google announced FLoC than privacy advocates and competing web companies came out strongly against it. Google has committed to phasing out third-party tracking cookies as part of its “privacy sandbox,” and that's a good thing for everyone other than advertisers...
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Google is introducing yet another system to replace tracking cookies

Google is introducing yet another system to replace tracking cookies

3 monthes ago   |   By TheBoyGeniusReport

Google wants to phase out support for third-party cookies from Chrome, which should be good news for privacy-conscious internet users who don't want to be tracked online. But Google still wants to sell more expensive ads, and that's only possible if advertisers can serve ads that match a user's interests. Some sort of data collection has to happen for targeted ads to exist. Google launched a FLoC test for Chrome last year, hoping it would be the user tracking tech to “kill” cookies. The company thought it could improve privacy while continuing to collect data. But FLoC got so much backlash...
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