High Tech > Advertising and Marketing

Netflix Tells Employees Ads May Come by the End of 2022

12 days ago   |   By NY Times

Executives said they were aiming to introduce an ad-supported, lower-priced subscription tier in the last three months of the year, sooner than originally indicated.
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Netflix's ad-supported plan and password sharing fees may arrive this year

12 days ago   |   By Engadget

Although Netflix had long said its service wouldn't include ads, it revealed last month that it will actually roll out a cheaper, ad-supported plan. Co-CEO Reed Hastings said on an earnings call that plans for that tier would be firmed up "over the next year or two." However, it seems the company is looking to offer the option even sooner. It reportedly suggested in an internal memo that an ad-supported version of the streaming service will emerge later this year. Executives told staff in the note that they want to introduce an ad-supported plan in the last three months of 2022, according...
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Netflix could introduce its ad-supported plan as soon as this year

12 days ago   |   By TechCrunch

After years of denying the possibility of advertising on the streaming platform, Netflix is wasting no time getting the ball rolling on its lower-priced ad-supported tier , which could appear on the platform in the next six months or so.
As reported by The New York Times , Netflix told employees that the streaming giant was looking to bring the ad-supported tier to the platform by the end of the year.
The company had a change of heart in its last earnings call when Co-Chief Executive Officer Reed Hastings announced , “...one way to increase the price spread is advertising on low-end plans...
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Netflix Aims to Add Cheaper Tier with Ads Before Year's End, Report Says - CNET

12 days ago   |   By CNET

Fees for password sharing could come around the same time, according to a New York Times report.
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Netflix's ad-supported tier and password sharing crackdown could launch by the end of 2022

Netflix's ad-supported tier and password sharing crackdown could launch by the end of 2022

13 days ago   |   By The Verge

Illustration by Alex Castro / The Verge
It has been less than a month since Netflix announced slowing revenue growth and its first subscriber drop in over a decade , and now The New York Times reports that it's accelerating the schedule on initiatives to turn those things around.
Netflix was already openly talking about pushing people who share their account logins to pay more, and once the report came out, co-CEO Reed Hastings changed his tune on ad-supported streaming, saying he would try to figure it out over the “next year or two.” According to the Times , a recent note to employees...
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You Will Start Seeing Ads On Netflix Before The End Of 2022

You Will Start Seeing Ads On Netflix Before The End Of 2022

13 days ago   |   By Android Headlines

With its last quarterly earnings report, Netflix announced that it was working on an ad-supported tier of its service. This is was kind of surprising, as Netflix had been adamant about not having ads, only to bring in an ad-supported tier.
Now, according to the New York Times , Netflix has told employees that it will have ads available by the end of 2022. That's much sooner than expected.
In the note to employees, Netflix executives said that they were aiming to introduce the ad tier in the final three months of the year. That is according to two people who shared details of the...
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