1 month ago | By TheBoyGeniusReport
Reports from earlier this week suggested that AT&T is ready to follow in its rivals' footsteps and begin selling the private usage data it collects from its subscribers' phones to advertisers. The data in question is anonymized, according to AT&T, but it includes very sensitive information such as customers' locations, Web browsing history, mobile app usage and more. Privacy is something of a hot button issue right now , so it is likely that a number of AT&T subscribers would prefer to not have their private data sold to advertisers.
Luckily, there is a fast and easy way to opt out of...
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1 month ago | By TheBoyGeniusReport
T-Mobile might call itself the "Un-carrier," but many of its practices are identical to those of its competitors. For example, T-Mobile is happy to sell your data to third-party marketers. In fact, T-Mobile recently launched a program called App Insights that allows those marketers to buy user data directly from the carrier.
Ad Exchanger reports that T-Mobile debuted App Insights - its app-based analytics platform - last week after a year of beta testing. It "allows marketers to track, segment and target T-Mobile wireless subscribers based on the apps they have installed on their phone and...
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