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A new YouTube feature will make its connected TV ads more shoppable

11 days ago   |   By TechCrunch

YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with a click of a button.
The new ad format will allow the advertiser to highlight their website link or another call-to-action in their connected TV video ad. The viewer can then click the option “send to phone,” which then sends that promotion or URL directly to their mobile device, without...
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YouTube is making its ads on TVs more interactive - CNET

11 days ago   |   By CNET

At first, people who watch YouTube on TVs will be able to click for more info on an advertised product without interrupting the video they're watching.
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