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VIDMOB BUILDING ‘API FOR CREATIVITY' THAT USES FIRST-PARTY DATA TO FINE TUNE VIDEO AD ELEMENTS

The company's latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger...

FORRESTER: OVER-RELIANCE ON BIG DATA, SILOED TEAMS IMPEDE CUSTOMER INSIGHTS

Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester's latest survey. Please...

 
 
 

VERIZON MEDIA'S NEW AD TRANSPARENCY TOOL PROVIDES REACH, COST INSIGHTS, FORECASTING CAPABILITIES

Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange. Please visit...

HERE'S HOW YOU ALIGN MARKETING STRATEGY WITH YOUR CUSTOMER'S JOURNEY

SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery...

 
 
 

MARKETERS SPENDING 43% OF BUDGETS ON GOOGLE, FACEBOOK, AMAZON, WANT ‘ALTERNATIVES'

It seems to be true even among brands and agencies that say the three outperform other platforms. Please visit Marketing Land for the...

SMX EAST REGISTRATION IS OPEN!

Unlock the actionable tactics you need to maximize awareness, generate leads, and boost conversions! Please visit Marketing Land for...

 
 
 

THE ELEMENTS OF SEO - EXPLORING THE 2019 PERIODIC TABLE OF SEO FACTORS

Live Webinar: Tuesday, June 18, at 1:00 PM ET Please visit Marketing Land for the full article.

SURVEY FINDS 89% OF MARKETERS SEEING INCREASED SALES USING LOCATION DATA

Data reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement. Please...

 
 
 

MARY MEEKER: SOCIAL MEDIA USAGE IS FLAT GLOBALLY, MOBILE AD SPEND CONTINUES TO CLIMB

Daily social media usage increased by just 1% year-over-year, according to the annual report. Please visit Marketing Land for the full...

STUDY OF 5 MILLION FAST-FOOD VISITS REVEALS CUSTOMER SEGMENTS, CHANNEL EFFECTIVENESS

Location analytics were used to identify audiences, top competitors and measure the ROI of campaigns and channels. Please visit Marketing...

 
 
 

FACEBOOK LAUNCHES NEW MARKET RESEARCH APP AFTER PULLING SIMILAR APP IN JANUARY

The company said its new “Study from Facebook” app will collect data to help it build better products. Please visit Marketing Land...

3 METRICS SMALL BUSINESSES SHOULD TRACK TO MEASURE SEO SUCCESS

Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates. Please visit Marketing...

 
 
 

A LOOK UNDER THE HOOD OF PROFITABLE E-COMMERCE WEBSITES

Tools are only effective if they are simple and straightforward because today's customers expect a website with self-service tools...

SALESFORCE TO ACQUIRE DATA ANALYTICS PLATFORM TABLEAU

The transaction will bring data visualization into the fold and could help marketers extract more value from their data Please visit...

 
 
 

5 FACTORS OF DIRECT-TO-CONSUMER BRAND SUCCESS

Legacy brands can learn from the direct-to-consumer model with a value shift to serve customers and their needs that will ensure long-term...

HOW TO COMBAT MARKETING'S GREATEST ENEMY: TIME

If you're struggling to get your team all pulling in the same direction, you should revamp your team's organization to be agile and...

 
 
 

GOOGLE TO BUY UNIFIED DATA PLATFORM LOOKER FOR $2.6 BILLION TO STRENGTHEN CLOUD ANALYTICS

The acquisition will bring Looker's business intelligence to Google Cloud. Please visit Marketing Land for the full article.

ARE REVENUE OPTIMIZATION TEAMS THE ANSWER TO ALIGNMENT ISSUES BETWEEN SALES AND MARKETING?

It is more critical than ever that sales and marketing collaborate in the full sales process. Please visit Marketing Land for the full...

 
 
 

DIGITAL TRANSFORMATION FUELED SALESFORCE'S RECORD QUARTER

Marketing cloud, commerce solutions grew 33% in first quarter of its fiscal year 2020 while service cloud surpassed $1 billion for...

WOMEN MAKE UP MAJORITY OF INFLUENCER COMMUNITY, STILL EARN LESS THAN MALE INFLUENCERS

Seventy-seven percent of influencers are women, but they're earning $108 les per post than male influencers, according to a recent...

 
 
 



US Cyber Command has reportedly been aggressively targeting Russia's...

US Cyber Command has reportedly been aggressively targeting Russia's electrical grid

The United States Cyber Command has made a number of incursions into Russia's electrical infrastructure in recent months, according to a new report in The New York Times... Read more ...

Amazon Game Studios Lays Off 'Dozens' Of Employees

Amazon Game Studios Lays Off 'Dozens' Of Employees

This week Amazon has laid off "dozens" of its Amazon Game Studios employees, who have 60 days to find another job within Amazon proper or receive a severance package on their... Read more ...

Here are the PlayStation VR games we want to play coming this year

Here are the PlayStation VR games we want to play coming this year

There is a lot to be excited about this year. Here are some of our favorites Out of all the amazing VR technology out there, in terms of adoption, the PlayStation VR reigns... Read more ...

Xiaomi Mi 9 gets a price cut for June 16

Xiaomi Mi 9 gets a price cut for June 16

If you are in China or has a contact in the country, then this is probably the best time to get a Xiaomi phone. Recently,... Read more ...

Daily Deal - Screencheat, 69% Off

Daily Deal - Screencheat, 69% Off

Today's Deal: Save 69% on Screencheat !* Look for the deals each day on the front page of Steam. Or follow us on twitter or Facebook for instant notifications wherever you... Read more ...

Exclusive In-Depth Profile On Star Wars Jedi: Fallen Order's New Droid, BD-1

Exclusive In-Depth Profile On Star Wars Jedi: Fallen Order's New Droid, BD-1

One of Star Wars Jedi: Fallen Order's early standout characters is one that never says a single line of dialogue throughout the course of Cal Kestis' adventure. BD-1 is a small... Read more ...

Canada vs New Zealand live stream: how to watch today's Women's World Cup...

Canada vs New Zealand live stream: how to watch today's Women's World Cup 2019 match from anywhere

Group E is on a knife-edge at the Women's World Cup 2019 and a lot rests on the second games for Canada and New Zealand. Read on to find out how you can catch a Canada vs New... Read more ...

Samsung Galaxy Fold not coming in July, no progress since April: report

Samsung Galaxy Fold not coming in July, no progress since April: report

A Samsung official has reportedly denied rumours that the Galaxy Fold would relaunch in July, noting that “nothing has progressed since April.” Late last week, rumours... Read more ...

The Russian hackers behind Triton tried to attack the U.S. power grid

The Russian hackers behind Triton tried to attack the U.S. power grid

A hacking group linked to the Russian government has been attempting to breach the U.S. power grid. The hackers have been tracked by security experts who warn that the group... Read more ...

Xbox Elite Series 2 controller improves bumper and grip durability

Xbox Elite Series 2 controller improves bumper and grip durability

Microsoft's upcoming Xbox Elite Series 2 controller looks to bolster durability across its bumpers and grips. Microsoft's E3 2019 conference wrapped last week, host to the... Read more ...