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Marketing Land

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SINGULAR CAN NOW TRACK ROI ACROSS CHANNELS, WITH DETERMINISTIC ATTRIBUTION

Its new solution extends the intelligence platform's ability to see customer journeys across platforms.

YOUTUBE UPDATES ‘STRIKES SYSTEM' TO WARN CREATORS FIRST WHEN THEIR CONTENT BREAKS THE RULES

The updated penalty system will launch on February 25, and include more transparency around policy violations.

 
 
 

WHAT DOES ONLINE LEAD GENERATION LOOK LIKE IN 2019?

A good campaign uses optimized forms , well-designed chatbots and a data processing strategy that provides useful insights.

WHAT THE US DATA PROTECTION LAW WILL MEAN FOR AD TECH AND MARKETERS

It's not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal...

 
 
 

PERSONALIZING CUSTOMER EXPERIENCES AT SCALE

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers...

GOOGLE WON'T BLOCK AD BLOCKERS AFTER ALL

Developer outcry and a study on the performance of content blockers seem to have changed the company's mind.

 
 
 

NEW REPORT: MOST COMPANIES HAVE ‘ORPHANED' SAAS APPS IN THEIR STACKS

Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two years.

CHECK OUT THE MARTECH PREVIEW!

Twice a year, I face a dilemma. Presented with hundreds of nominated speakers and topics for an upcoming MarTech® conference, I have...

 
 
 

REPORT: APPLE BUYS VOICE TECH PLATFORM PULLSTRING

The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon's Alexa and Google...

WHAT THE BIG UA PLAYERS WILL BE DOING IN 2019

As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more experimentation.

 
 
 

KOCHAVA LAUNCHES DETERMINISTIC ATTRIBUTION FOR MOBILE WEB

The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web...

LUCIDITY'S NEW REPORT SHOWS A SUCCESSFUL FIELD TEST FOR BLOCKCHAIN-BASED AD OPTIMIZATION

The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory...

 
 
 

‘AMAZON MOMENTS' TOOL GIVES BRANDS NEW WAY TO BUILD, DELIVER LOYALTY CAMPAIGNS

Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and websites.

HOW STRONG IS YOUR AMAZON ‘HEALTH?'

Measuring five core components go a long way in achieving success on Amazon. Here's how.

 
 
 

MARKETING DAY: GOOGLE'S NEW INTERPRETER MODE, BRIGHTCOVE TO BUY OOYALA, 2019 MARTECH TRENDS

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

THE MARTECH AGENDA. AND 7 MORE REASONS TO ATTEND

Looking to improve ROI? Searching for the right marketing technology? Or to meet others who have overcome the challenges of modern...

 
 
 

OPTIMIZELY LETS MARKETERS CREATE IDEAS AND ACCESS EXPERIMENT DATA THROUGH NEW SLACK INTEGRATION

The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily workflows.

GOOGLE ROLLS OUT ‘INTERPRETER MODE' FOR HOME AND SMART DISPLAYS

Users invoke the feature in one of several ways and it keeps going until you verbally turn it off.

 
 
 

BRIGHTCOVE TO BUY VIDEO AD TECH PLATFORM OOYALA FOR $15 MILLION

Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support...

IDENTITY MANAGEMENT INVESTMENT CAN PAY OFF, HERE'S HOW

Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your...

 
 
 



Vivo V15 Pro hands-on review

Vivo V15 Pro hands-on review

After the release of two high-end, exotic smartphones from the NEX lineup, vivo is finally ready to bring some of the innovations to the mid-range segment and the V15 Pro is... Read more ...

Xiaomi Mi 9 goes official with Snapdragon 855 and 48MP camera for just $515

Xiaomi Mi 9 goes official with Snapdragon 855 and 48MP camera for just $515

Xiaomi once again shows that it can dominate the spec sheet with the Mi 9. After just eight months from the launch of the Mi 8, Xiaomi is rolling out a new version with... Read more ...

Huawei P30 Pro, Xiaomi Mi 9 show off camera capabilities with full moon shot

Huawei P30 Pro, Xiaomi Mi 9 show off camera capabilities with full moon shot

The Chinese Lantern Festival falls on the first full moon after the Chinese New Year and, as such, is a perfect chance to catch a glimpse of the large night time object in the... Read more ...

Nokia 6 getting Android Pie update

Nokia 6 getting Android Pie update

HMD promised to release Android Pie update for Nokia 6 before MWC 2019. Now, TA-1003 variant of Nokia 6 has started receiving the Android Pie update as tipped by one of our... Read more ...

LG intros a trio of new Android phones, including Q60 with triple rear...

LG intros a trio of new Android phones, including Q60 with triple rear camera setup

The LG V50 ThinQ and LG G8 ThinQ will make their official debut at MWC 2019 later this month, but before they do, LG's got a few mid-range phones to tell us about. The LG Q60... Read more ...

Singapore Airlines passengers unsettled by cameras in seat-back displays

Singapore Airlines passengers unsettled by cameras in seat-back displays

A number of passengers flying with Singapore Airlines recently expressed concern over cameras embedded in seat-back displays on some of its aircraft, though the carrier insists... Read more ...

This might be the Galaxy Fold, Samsung's first foldable smartphone

This might be the Galaxy Fold, Samsung's first foldable smartphone

In less than twelve hours Samsung will take to the stage in San Francisco to unveil the Galaxy S10 series, or at least what is left of it - most details have already leaked... Read more ...

LG's trio of mid-tier smartphones, Q60, K50 and K40 revealed ahead of MWC 2019

LG's trio of mid-tier smartphones, Q60, K50 and K40 revealed ahead of MWC 2019

LG has decided to steal the show this year and introduce its new mid-range smartphone lineup before the start of the Mobile World Congress 2019 trade fair. On top of that, the... Read more ...

Apex Legends gets powerful new weapon tomorrow

Apex Legends gets powerful new weapon tomorrow

Is this a hybrid weapon? This month, Respawn Entertainment - now owned by EA - launched a battle royale experience called Apex Legends. There were rumors that it would be a... Read more ...

Qualcomm reveals its second generation 5G modem, the Snapdragon X55

Qualcomm reveals its second generation 5G modem, the Snapdragon X55

The first smartphones with 5G capabilities are just about to become a reality, with the upcoming Mobile World Congress poised to host at least a couple of announcements for 5G... Read more ...