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Marketing Land

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TWO DSPS ADD OUT-OF-HOME PROGRAMMATIC INVENTORY, AS THE REAL WORLD BECOMES ANOTHER CHANNEL

Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting...

MARKETING DAY: TOP 2018 YOUTUBE TRUEVIEW ADS, MARTECH 2018 AGENDA, FACEBOOK MISSTEPS

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

 
 
 

GRAMMARLY TOPS YOUTUBE'S TRUEVIEW FOR ACTION 2018 LEADERBOARD

The ranking algorithm factored total reach, clicks and engagement for the direct response ads.

GET YOUR SNEAK PEEK AT THE MARTECH AGENDA

Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® January 30-31, 2019 in San...

 
 
 

FACEBOOK MISSTEPS HIGHLIGHT WHAT HAPPENS WHEN YOU CAN'T TRUST PLATFORM METRICS

Marketers weigh-in on the dilemma of trusting Facebook's video ad metrics and offer alternatives for measuring video campaign results.

REPAIR YOUR REPUTATION: DISPLACE MUGSHOTS WITH YOUR FAMILY PHOTO ALBUM

You have the tools to suppress your own mugshots in search engines' results by publishing a bunch of images associated with your name....

 
 
 

FIREFLY ADDS MOBILE DEVICE-LIKE TARGETING TO ADS ON CAR ROOFTOPS

The San Francisco-based startup is delivering ads designed for drivers' specific paths, with a granularity down to a city block.

MARKETING DAY: AMAZON HOLIDAY AD SPEND, MARKETO CERTIFICATION FOR MARKETERS, MORE

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

 
 
 

DECLINING ENGAGEMENT, CONVERSIONS CAST SHADOWS ON OTHERWISE SUNNY BLACK FRIDAY WEEKEND

What marketers can learn from the downsides of a record-breaking holiday sales weekend.

MARKETO ANNOUNCES NEW ENTRY-LEVEL CERTIFICATION FOR MARKETERS

The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign...

 
 
 

THE NEW BEST PRACTICES FOR DIGITAL BRAND STORYTELLING

People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in...

GOOGLE NOW ALLOWS ITS CHROME BROWSER TO REMOVE ALL ADS FROM ‘ABUSIVE' SITES

Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards.

 
 
 

MARKETING DAY: CHROME AD BLOCKER, FACEBOOK STORIES FOR GROUPS, NIKE'S COLIN KAEPERNICK AD

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

AMAZON AD SPEND UP 3.5X THANKSGIVING WEEK COMPARED TO PRE-HOLIDAY AD INVESTMENTS

Digital ad platform Kenshoo says clients spent 2.2 times as much on Amazon native ads during Cyber Monday compared to Prime Day.

 
 
 

WHAT'S A CDP? DOES YOUR COMPANY NEED ONE?

Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution...

FACEBOOK ROLLS OUT GROUP STORIES GLOBALLY, ADDS EMOJI REACTIONS

Group Admins have a variety of existing controls to monitor both the content and the members contributing to Stories.

 
 
 

THE BEST WAY TO UNDERSTAND OMNICHANNEL IS TO WORK BACKWARD

Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it's because of inflated expectations, rooted...

THE GROWING FORCE OF WOMEN IN TECH

While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent...

 
 
 

HERE'S WHY NIKE'S COLIN KAEPERNICK GAMBLE WOULDN'T WORK FOR UNDER ARMOUR

Brands have customers driven by dramatically different values so it's critical to have a deep understanding of them before making a...

MARKETING DAY: BRAND POLITICS, A POLL ON THE TIME WELL SPENT MOVEMENT, WORDPRESS 5.0

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

 
 
 



Google Maps, Mail and Photos: top tips to make you a mobile master in seconds

Google Maps, Mail and Photos: top tips to make you a mobile master in seconds

Google's core apps are almost designed to be taken for granted by owners of Android smartphones - Gmail, Maps and Photos are always there, delivering some of the core functions... Read more ...

China warns of "grave consequences" if Huawei executive is not released

China warns of "grave consequences" if Huawei executive is not released

The other day, we told you that Huawei CFO Meng Wanzhou is being held in Canada after being arrested a week ago yesterday. A U.S. investigation reportedly found that Meng was... Read more ...

Payment service Toss becomes Korea's newest unicorn after raising $80M

Payment service Toss becomes Korea's newest unicorn after raising $80M

South Korea has got its third unicorn startup after Viva Republica, the company beyond popular payment app Toss, announced it has raised an $80 million round at a valuation of... Read more ...

A bunch of Amazon Fire TV devices are back down to Black Friday pricing

A bunch of Amazon Fire TV devices are back down to Black Friday pricing

We have to go back! Black Friday has come and gone, but Amazon wants to give you another shot at scoring its best pricing of the year on select Fire TV devices. These discounts... Read more ...

Final Fantasy III

Final Fantasy III

Final Fantasy III by Nexway When darkness falls and the land is robbed of light, four youths are chosen by the crystals to set forth on a journey to save the... Read more ...

Devil May Cry V Details Leak Ahead Of The Game Awards Trailer, Demo Tomorrow

Devil May Cry V Details Leak Ahead Of The Game Awards Trailer, Demo Tomorrow

Update: The trailer is below. On stage, Xbox chief Phil Spencer mentioned that the demo would be first on Xbox, which seems to imply that the demo will hit other platforms... Read more ...

Super Smash Bros. Ultimate Is Already Amazon's Best-Selling Game Of 2018

Super Smash Bros. Ultimate Is Already Amazon's Best-Selling Game Of 2018

If you thought Nintendo was having a bit of a slow year on the Switch, well, Super Smash Bros. Ultimate likely made up for that over the weekend, recently being named Amazon's... Read more ...

Just Cause 4 Easter Egg Pays Tribute To Classic '80s Music Video

Just Cause 4 Easter Egg Pays Tribute To Classic '80s Music Video

We're still working on our Just Cause 4 review , but in the meantime, players have been able to jump in since its release a few days ago. So far, some players have managed to... Read more ...

Final Fantasy III

Final Fantasy III

Final Fantasy III by Nexway When darkness falls and the land is robbed of light, four youths are chosen by the crystals to set forth on a journey to save the... Read more ...

Here Are The Winners Of The First Gamers' Choice Awards

Here Are The Winners Of The First Gamers' Choice Awards

Earlier today, CBS aired its first ever video game-centric award show, titled the Gamers' Choice Awards. With 50 different categories, fans voted for their favorite genres... Read more ...