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GM sues Ford over the name of its hands-free driving feature

3 monthes ago   |   By Engadget

Ford might be excited about its BlueCruise hands-free driving tech , but GM is less than thrilled about it. The Detroit Free Press and The Verge report that GM has sued Ford for allegedly violating the trademarks for both its rival Super Cruise feature and its autonomy-focused Cruise company. GM was holding mediated talks with Ford to reach a "good-faith" arrangement, according to DFP sources. The two sides reportedly didn't make a deal before a July 24th deadline, however, prompting the lawsuit. A GM spokesperson said the company had "no choice" but to sue Ford after trying to resolve the...
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GM, Cruise suing to stop Ford from using the name ‘BlueCruise'

GM, Cruise suing to stop Ford from using the name ‘BlueCruise'

3 monthes ago   |   By The Verge

GM is suing Ford over the BlueCruise name for its hands-free driving system | Illustration by Alex Castro / The Verge
General Motors has filed a lawsuit to try to prevent Ford from using the name “BlueCruise” for the hands-free driving feature it announced earlier this year. First reported by the Detroit Free Press , GM claims the name is too close Super Cruise, the name of is own hands-free driving technology introduced in 2017, and to its autonomous vehicle subsidiary Cruise. GM is suing Ford for trademark infringement and unspecified damages.
In the lawsuit filed Friday, GM said in that...
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